Somewhere around 2004, I helped create the Lincoln Benefit Life agent support site then redesigned our email templates to go along with the look of the site. The sales folks were always looking for new things to talk about when making visits in the field. So I created this for them.
The objective was to explain the electronic marketing tools available and encourage their use. It helped that each organization got their own subdomain (The ASA Group, in this case) which allowed them access to news and features specific to them.