One of my favorite tasks at Lincoln Benefit Life was creating the promotional material for the annual Conference of Leaders. The year’s top-selling agents were treated to a week long trip at exciting locations. I’ve created microsites, Flash animations, emails, banners and videos that featured some beautiful and interesting places…this is the microsite I built to promote the cruise to Alaska.
The objective of this microsite was to get agents excited about the trip to the point of encouraging them to sell enough LBL policies to secure an invitation to the trip. If you don’t know much about Alaska, the trip might not sound that exciting. So I made the point of showing how beautiful it is by making the landscape the focus of the site. You can’t help but be knocked out by the majesty of the area. I know it made me want to go on the trip!