While working as a designer at Lincoln Benefit Life, we ran a successful marketing campaign centering around a series of professionally-produced videos featuring an industry expert in Indexed Universal Life products. The response was great, the only drawback was the price tag. So, we decided to try a smaller scale version in-house.
Agents are always looking for sales ideas, so we recruited our Sr. VP of Sales to share some of his best tips for selling our TrueTerm insurance product. I served as the producer, director, camera operator, director of photography, lighting designer, sound engineer, animator, film editor, gaffer, script supervisor, promotions designer and distributor. I learned a lot during this process and wish we would’ve done more. They would’ve been much better.